OEM PULSE

Welcome to The OEM Pulse

A blog that explores the strategies, relationships, and technologies shaping original equipment manufacturers (OEMs) and dealer networks across automotive, industrial, defense, and other relevant industries. This blog dives into the evolving dynamics between OEMs and dealers, the digitalization of the OEM-dealer relation, end customer engagement, supply chains, and the software-driven transformation of the ecosystem.

As OEMs and their dealer networks adopt connected platforms, data analytics, and intelligent systems, the way they build, sell, and support automotive and other industrial vehicles is changing fast. Whether you are an industry professional, supply chain strategist, or simply curious about the future of OEMs and how these transform to stay relevant, in this blog you will find sharp insights, expert commentary, and real stories from the frontlines of this transformation.

LATEST ARTICLES

2025-04-13-oem-pulse-tariffs-image
The US Tariff Shock Is a European Problem Too. Just Not in the Way Most Think
The US 25% tariff on imported vehicles has generated a lot of noise about American consumers paying more at the lot. That is the easy story. The more interesting one, the one I do not...
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AI
AI, a new automotive ecosystem, and the challenge facing dealership businesses
Faconauto 2026 left me with an interesting contrast. During the event there was a lot of discussion about the future of the automotive industry, including artificial intelligence, new...
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EV rain
2026: EV OEM Pullback, Market Correction, or Structural Decline?
Following my recent article on 2026’s outlook for the automotive industry, where I highlighted a potential slowdown in EV momentum as a trend to monitor, we are now beginning to observe...
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Gas - 2026
Outlook for 2026: Global and Automotive Shifts at an Inflection Point
Without a doubt, 2026 is already shaping up to be a year for the history books. Major political and economic shifts are unfolding globally, and we are not even past mid-January. What...
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BYD China
China pulls the plug on EV subsidies : A turning point in the global price war
Just a few days ago, on LinkedIn, I shared a hypothesis: China would soon pull its EV subsidies, forcing some domestic OEMs to either go bust or be absorbed by larger players, eventually...
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Nexperia chip
A Supply Chain Crisis Alert? Nexperia Chip Disruption Threatens Global Vehicle Production
A new semiconductor shock is hitting the automotive industry and this time it’s not about advanced chips powering EVs or infotainment systems. It’s about the small, low-cost components...
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OEM Pulse is more than a blog — it’s a platform for conversation. If you have insights to share, topics you’d like covered, or ideas for collaboration, we’d love to hear from you.