ABOUT
VISION
OEM Pulse is a platform dedicated to exploring the transformation of the automotive, construction, and industrial sectors through the lens of OEM-dealer relationships, market dynamics, and digital innovation. As these industries navigate shifting economic realities and accelerated technological change, this blog provides insight into how value chains are evolving, from manufacturing and distribution to partnerships and customer engagement.
My objective is to highlight how OEMs and dealers adapt to these forces, with a focus on strategy, supply chain integration, and the growing impact of software, data, and connected technologies. OEM Pulse serves professionals across the industrial ecosystem who seek thoughtful analysis, emerging trends, and real-world perspectives on the business of machinery, mobility, industrial, and digital solutions for the OEM-Dealer universe.
THE AUTHOR
With over eight years of international experience in the industrial equipment, automotive, and technology sectors, Felipe has led OEM–dealer partnerships and managed commercial relations with leading brands from Asia, Europe, and North America, with a focus on Latin America and Southern Europe. He has worked with globally recognized brands including Doosan Bobcat, Hyundai Construction Equipment, Manitou Telescopic Handlers, and Kioti Tractors.
Felipe has also played a key role in driving digital transformation within industrial and automotive dealership networks, focusing on the digitization of core business processes and end-customer engagement. By implementing software-driven solutions, he has helped dealerships modernize sales, service, and aftersales operations — improving efficiency, transparency, and the overall end-customer experience. He has worked closely with leading automotive OEMs like Mercedes-Benz, Stellantis, and Renault to align dealer and brand digital strategies in terms of customer relationships and operational efficiencies.
Combining strategic insight with hands-on execution, Felipe is passionate about applying technology to solve real-world challenges, enhance customer value, and build more agile, data-informed dealer networks. His interest in innovation, entrepreneurship, and global business dynamics fuels the perspectives he brings to The OEM Pulse.
