Welcome to The OEM Pulse

A blog that explores the strategies, relationships, and technologies shaping original equipment manufacturers (OEMs) and dealer networks across automotive, industrial, defense, and other relevant industries. This blog dives into the evolving dynamics between OEMs and dealers, the digitalization of the OEM-dealer relation, end customer engagement, supply chains, and the software-driven transformation of the ecosystem.

As OEMs and their dealer networks adopt connected platforms, data analytics, and intelligent systems, the way they build, sell, and support automotive and other industrial vehicles is changing fast. Whether you are an industry professional, supply chain strategist, or simply curious about the future of OEMs and how these transform to stay relevant, in this blog you will find sharp insights, expert commentary, and real stories from the frontlines of this transformation.

LATEST ARTICLES

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Is the West’s Car Industry in Trouble? Here’s What It Means for Vehicle OEMs, Parts Suppliers, and Dealerships
The automotive industry in the West is facing serious headwinds, that’s the main message of a recent article in The Economist (June 26, 2025). From faltering EV demand to margin pressures...
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A Visit to CORVUS UTV in Murcia – Inside Europe’s Leading UTV Manufacturer
Last week, I drove down from Madrid to the Murcia region, a four-hour journey that took me through down 400 kms of surrounded by fields of lemons, oranges, and olives, and past industrial...
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Italy’s Industrial Backbone: A Road Trip into Manufacturing Excellence
A few weeks ago, I set off on what became my longest  and most meaningful road trip through Italy. Over the course of ten days and 1,600 kilometers, I drove between 100 and 250 kilometers...
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Will German Vehicle OEMs Pivot Back Into the Military Equipment Supply Chain?
Last week I was in southern Germany, exploring Stuttgart, home of Mercedes-Benz, and Munich, home of BMW. This personal visit allowed me to experience firsthand the origins of these...
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FEINDEF 2025: Powering the Future of Military Vehicles and Defense Manufacturing
The 2025 edition of FEINDEF (Feria Internacional de Defensa y Seguridad) in Madrid reaffirmed a clear reality: military vehicle manufacturing is becoming a central pillar in Europe’s...
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